{"id":553,"date":"2007-06-02T11:11:56","date_gmt":"2007-06-02T19:11:56","guid":{"rendered":"http:\/\/www.uncle-andrew.net\/blog\/?p=553"},"modified":"2008-06-21T22:50:52","modified_gmt":"2008-06-22T05:50:52","slug":"you-cant-always-micromanage-your-advertising-dollars","status":"publish","type":"post","link":"http:\/\/www.uncle-andrew.net\/blog\/?p=553","title":{"rendered":"Micromanage Your Advertising Dollars For Maximum Impact"},"content":{"rendered":"<p>It became pretty obvious this week how advertising is bought and sold on our local radio traffic reporting service, Metro Traffic Control&#8230;.or at least how it is not. Advertising air time (&#8220;Support for traffic reports on KBLAH is provided by&#8230;.&#8221;) is purchased in blocks based on factors such as frequency of insertion and time. The ad time is not, repeat <em>not<\/em> delineated by the station on which it will play; ads purchased for a given time slot play on all the stations that employ a traffic report during said time slot.<\/p>\n<p>This fact became readily apparent this week, when I was treated to the following on local <a href=\"http:\/\/www.npr.org\/\">NPR<\/a> station <a href=\"http:\/\/www.kuow.org\/\">KUOW<\/a>, after the standard morning traffic report:<\/p>\n<blockquote><p>&#8220;Support for traffic reports on KUOW is provided by <a href=\"http:\/\/www.wec.tv\/\">World Extreme Cagefighting<\/a><a href=\"http:\/\/www.versus.com\/\"><\/a>.&#8221;<\/p><\/blockquote>\n<p>That was nearly enough to give a good NPR listener the bends. As it was, I nearly drowned laughing myself into a seizure in the hot tub.  \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It became pretty obvious this week how advertising is bought and sold on our local radio traffic reporting service, Metro Traffic Control&#8230;.or at least how it is not. Advertising air time (&#8220;Support for traffic reports on KBLAH is provided by&#8230;.&#8221;) is purchased in blocks based on factors such as frequency of insertion and time. The [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","hentry","category-roominations"],"_links":{"self":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=553"}],"version-history":[{"count":0,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/553\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=553"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}