{"id":628,"date":"2007-09-14T09:09:54","date_gmt":"2007-09-14T17:09:54","guid":{"rendered":"http:\/\/www.uncle-andrew.net\/blog\/?p=628"},"modified":"2008-06-21T22:18:42","modified_gmt":"2008-06-22T05:18:42","slug":"now-thats-more-like-it","status":"publish","type":"post","link":"http:\/\/www.uncle-andrew.net\/blog\/?p=628","title":{"rendered":"Now <em>That&#8217;s<\/em> More Like It"},"content":{"rendered":"<p>A few months ago I made an <a href=\"http:\/\/www.uncle-andrew.net\/blog\/?p=553\">observation<\/a> about the seemingly poor implementation of advertiser positioning during the traffic reports on local <a href=\"http:\/\/www.npr.org\/\">NPR<\/a> station <a href=\"http:\/\/www.kuow.org\/\">KUOW<\/a>. I opined as to how letting NPR listeners know that their morning traffic report had been brought to them through the kind and conscientious stewardship of <a href=\"http:\/\/www.wec.tv\/\">World Extreme Cagefighting<\/a> might not do a lot to sell tickets\u2014or pay-per-view slots, or commemorative severed heads, or whatever World Extreme Cagefighting is selling.<\/p>\n<p>One might think that they actually heard my hue and cry, because WEC no longer sponsors morning traffic reports. In fact, the current sponsor is one with a much more&#8230;.um&#8230;.<em>targeted<\/em>&#8230;.er&#8230;.<em>base<\/em>.<\/p>\n<blockquote><p>\u201cSupport for traffic reports on KUOW is provided by <a href=\"http:\/\/www.preparationh.com\/\">Preparation H<\/a> Medicated Wipes.&#8221;<\/p><\/blockquote>\n<p>Too bad FCC edict and common sense prevent them from adding, &#8220;&#8230;.for relief from that <em>other<\/em> pain in the ass!&#8221; \ud83d\ude06 <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few months ago I made an observation about the seemingly poor implementation of advertiser positioning during the traffic reports on local NPR station KUOW. I opined as to how letting NPR listeners know that their morning traffic report had been brought to them through the kind and conscientious stewardship of World Extreme Cagefighting might [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-628","post","type-post","status-publish","format-standard","hentry","category-roominations"],"_links":{"self":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=628"}],"version-history":[{"count":0,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=\/wp\/v2\/posts\/628\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.uncle-andrew.net\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}