Good Week For Bad Referrers

Uncle AndrewUncle Andrew
Filed under: @ 10:05 am

Hot on the heels of masturbating dachshunds (yow, there’s an image I’d just as soon have scraped out of my brain; sorry about that), I pulled this one from my referrer log last night.

At 11:30 yesterday morning, someone from the Tukwila, Washington pool of Qwest DSL addresses hit my blog from a Google search for the following phrase:

haikus on truth in lending act

Strangely enough, my site came in #1, despite a complete lack of haiku on the topic of the truth In Lending Act. Sorry, Sir or Madam, if you feel you have reached my humble space on the Infobahn in error. Perhaps this tone poem I composed on the subject of the Equal Employment Opportunity Commission will help ease your pain….?

No, not really. 🙂

On the subject of the Truth In Lending Act though; I don’t know if these bozos advertise in other states (though I imagine that they do), but there is a mortgage broker making the rounds on the AM airwaves called TILA Mortgage (horrible Web site design! I wouldn’t buy an aquarium pump from someone with a site this crappy-looking, much less a 30-year financial commitment). They offer all of the usual stuff these types of outfit typically do—no closing fees, low interest rates, free under-the-table handjob at signing—but the truly bizarre thing about this company is their ad pitch.

At some point in every radio spot, the announcer says, “TILA, spelled ‘T-I-L-A’, stands for the Truth In Lending Act!”

Um, why yes, you’re right, it does! Not that the Truth in Lending Act has anything whatsoever to do with you or your company, outside of the fact that you’re supposed to follow it, which by attempting to falsely connect yourself to same in the eyes of the consumer you are probably not. But thanks anyway for pointing that out!

I’m fascinated: does this actually work on some people? If so, I’m tempted to bankroll the creation of a new mortgage broker service and call it Jesus Christ Mortgage Services. “Jesus, spelled ‘J-E-S-U-S’, stands for our Lord and Savior!” Then I’ll just sit back and let the mortgages roll in.

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