A Poll……
Margaret
As happens sometimes a client presented me an estimate (of sorts — I’ll explain later) from a competitor which, for the basic definition of the service described i.e. a dental cleaning for her dog, varied wildly from the estimate for the same basic definition of the service that I had given her the year previously.
She asked me why my estimate was so markedly different from the other that she had brought.
And it got me wondering…….
When you’re presented with two very different estimates for the same service whom do you assume is trying to rip you off? The person with the very low estimate or the person with the very high one?
I need a couple of answers before I can elaborate further, so stay tuned.
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