Irony Chef
Uncle Andrew
Flipping through the channels this evening, we happened across an ad for Iron Chef America, the Food Network spinoff of the wonderful original series from Japan’s Fuji Television.
Now, I have nothing against the American version of this show; while it lacks much of the zany pomp of its Japanese counterpart, it does have its good points. Alton Brown does a very nice job of emceeing the show, and the dude playing Chairman Kaga’s nephew is so obviously a kama’aina—he pronounces “history” as if it’s spelled with an “sh” in the middle—that I always get a giggle out of his part in the show.
No, the reason I bring this whole thing up has to do with the commercial itself, which ended with “Iron Chef America: sponsored by Kraft and Snapple!”
Huh? “Five-Star Gourmet Cuisine Cooking Challenge: brought to you by the makers of Microwavable Mac & Cheese and Bottled Sugar Water!”
What, had Slim Jims and Yoo Hoo already blown their ad budgets for this fiscal year?
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